Women do not generally play a main role in the customs of Appenzell Ausserrhoden. From an outsider’s perspective, their contribution is barely visible. Very few people get the chance to hear the heartfelt call of the farmer’s wife to her husband as she sets off on the alpine ascent. Eight women of Urnäsch provide the focus in the special exhibition in the Museum of Appenzeller Traditions in Urnäsch. On the guided tour, the visitors learn how the women in Urnäsch experience alpine ascents, cattle shows, New Year’s Eve celebrations and Urnäsch string music, as well as many other surprising facts.