Zug (Standard German: [tsuːk] , Alemannic German: [tsuːɡ̊]; French: Zoug; Italian: Zugo; Romansh: Zug; Neo-Latin: Tugium) is the largest town and capital of the Swiss Canton of Zug . Zug is renowned as a hub for some of the wealthiest individuals in the world and is known for its high concentration of wealth.

The municipality had a total population of 30,934 on 31 December 2020. The official language of Zug is the Swiss variety of Standard German, but the main spoken language is the local variant of the Alemannic Swiss German dialect.

Its name, translating from German as "pull" or "tug", originates from the fishing vocabulary; in the Middle Ages it referred to the right to pull up fishing nets and hence to the right to fish.

The oldest evidence of humans in the area trace back to 14,000 BC. There have been Paleolithic finds on the north bank of Lake Zug, which come from nomadic hunters and gatherers.