MICHAUD SA

In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them. The historic space has been reinterpreted in a distinctly contemporary style, with a focal hub taking centre stage, a vast oval that acts as a magnet before you are irresistibly drawn by the tempting displays that reveal and conceal each outstanding product. The House enjoys mixing genres, combining techniques and eras; the central oval is both impressive in size and creates a gentle effect with its graceful curves. Wood sits alongside more innovative materials such as silver-leaf. The anthracite organza is treated in a way that adds modern touches to the ensemble.