Gruyères (French pronunciation: [ɡʁɥijɛʁ] ; Arpitan: Gruviéres [ɡʁəˈviʁ] ; Fribourgeois: Grevire; German: Greyerz) is a town in the district of Gruyère in the Canton of Fribourg , Switzerland.

The medieval town is an important tourist location in the upper valley of the Saane/Sarine river, and gives its name to Gruyère cheese. The medieval town is located at the top of an 82-metre-high (269 ft) hill overlooking the Saane valley and the Lake of Gruyère .

Gruyères has an area, as of 2009, of 28.4 square kilometers (11.0 sq mi). Of this area, 11.5 km2 (4.4 sq mi) or 40.5% is used for agricultural purposes, while 14.18 km2 (5.47 sq mi) or 50.0% is forested. Of the rest of the land, 1.55 km2 (0.60 sq mi) or 5.5% is settled (buildings or roads), 0.24 km2 (0.093 sq mi) or 0.8% is either rivers or lakes and 0.92 km2 (0.36 sq mi) or 3.2% is unproductive land.